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Hungama Network
Hungama Network is a propietory tool to identify the out of home touch points of a consumer. Much before the retail buzz began in India, Hungama Network was an attempt to map the available retail connects of a consumer, e.g, a tution class for a teenager to a temple for an adult or a chain of automotive service centers where you could find our propsects for an automotive insurance product. With details from over 55 cities with more than 14000 retail spots data, the Network is a pioneer in the promo marketing industry. With the power of this tool, brand activations are created not for the oft heard "mall and mutliplex catchments", but parks, temples and coaching centres too.
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